Call tracking
Calltouch
Calltouch says its call tracking identifies the source of incoming calls, while the Analytics plan lists cross-channel analytics and related tracking features. The catch is that callback requires a separately purchased technical phone number, with the required number determined individually with a manager. Calltouch says its service is intended to support marketers, analysts, and sales teams.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-31.
This page contains no partner link to this service.
- Name
- Calltouch
- Category
- Call tracking
- Official site
- calltouch.ru · No link provided
- Facts checked
Plans Pair Analytics With Call Tracking
The provider states that the Analytics plan lists cross-channel analytics, website lead and goal tracking, and advertising and CRM integrations.
- Analytics: cross-channel analytics, website lead and goal tracking, advertising and CRM integrations; 6,900 rubles per month (homepage, checked 2026-10-31).
- Standard: dynamic and static call tracking with keyword-level detail; 7,450 rubles per month (homepage, checked 2026-10-31).
- Premium: priority service, callback and prediction features; 11,450 rubles per month (homepage, checked 2026-10-31).
- Enterprise: CDP access, Big Data for 3,000 users per month and scoring for 4,000 users per month; 23,200 rubles per month (homepage, checked 2026-10-31).
Incoming Calls Receive Source Attribution
Calltouch says its call tracking identifies where incoming calls originate, positioning it as an attribution tool rather than only a call-handling product. The company describes its wider service as supporting customer acquisition, conversion, and data analytics, with products including end-to-end analytics and call-quality analysis.
The intended audience, according to Calltouch, includes marketers, analysts, and sales teams. Its broader business-development description covers attracting, converting, and analyzing customers, while its CDP collects data from multiple channels and supports customer communications.
Script Guides Meet Cross-Channel Setup
Calltouch’s help center provides account instructions, including guides for setting up cross-channel analytics and installing its script. The listed documentation also covers account permissions and notifications, giving teams reference material for account administration as well as implementation.
The documentation describes connections to advertising systems, analytics tools, and CRM systems, and specifically lists amoCRM and Bitrix24. Calltouch also says it offers an API for custom-built CRM systems and other needs. Its support materials describe API and webhook integrations, with documentation for transferring data between Calltouch and other systems.
For implementation planning, the provider lists API and webhook integrations and documentation for transferring data between Calltouch and other systems.
Two Pages List Different Plan Prices
The homepage and pricing page give different monthly figures for three plans; the homepage lists the following prices, checked 2026-10-31.
- Analytics — 6,900 rubles per month (homepage, checked 2026-10-31).
- Standard — 7,450 rubles per month (homepage, checked 2026-10-31).
- Premium — 11,450 rubles per month (homepage, checked 2026-10-31).
- Enterprise — 23,200 rubles per month (homepage, checked 2026-10-31).
The pricing page lists its own figures for one month, checked 2026-10-31.
- Analytics — 6,900 ¤ for one month (pricing page, checked 2026-10-31).
- Standard — 7,400 ¤ for one month (pricing page, checked 2026-10-31).
- Premium — 10,900 ¤ for one month (pricing page, checked 2026-10-31).
- Enterprise — 22,650 ¤ for one month (pricing page, checked 2026-10-31).
The homepage lists the Analytics plan at 6,900 rubles per month, according to the page checked 2026-10-31. The pricing page lists the Analytics plan at 6,900 ¤ for one month, according to the page checked 2026-10-31. Calltouch says call-tracking pricing depends on website traffic, so confirm how the expected traffic affects the applicable quote. Enterprise also lists Big Data and scoring usage limits, which should be checked against the intended workload.
SMS Campaigns Add Separate Conditions
Calltouch describes its SMS marketing product as a tool for sending commercial offers to audience segments. Before relying on any campaign service, ask the provider:
- Which call-number types and countries are supported for the intended traffic?
- What charges apply to each number, and which usage is included?
- How are calls recorded, routed, and connected to their attributed source?
- How long are call and analytics data retained, and what deletion or export options apply?
- What onboarding requirements, technical specifications, support response terms, and service commitments apply?
- Which billing conditions and contract terms govern the selected plan?
These questions concern operational details that affect implementation and ongoing costs; obtain answers for the specific configuration before making a purchasing decision.
Documented Tools Cover Several Tasks
Calltouch presents its tools as covering marketing needs across the customer journey. The Analytics plan specifies cross-channel measurement, website lead and goal tracking, and advertising and CRM integrations.
The Standard plan adds dynamic and static call tracking with keyword-level detail, while Premium lists priority service and free callback and prediction features.
The company states that it provides technical support and free setup of its tools. Its about page also states that it has more than 50 integrations with services and CRM systems.
Phone Numbers and Plan Limits Add Friction
Calltouch’s callback feature has a separate phone-number requirement, while several service pages limit submissions and requests. The provider’s pages checked 2026-10-31 describe these conditions.
- Callback requires purchasing a technical phone number; the required number is determined individually with a manager.
- The homepage limits form submissions to once per day.
- The CDP page says customers may submit a request no more than once per day, and describes communications analytics as coming soon.
- The support page limits help requests to once per day.
- Basic CDP integrations with a small number of scenarios and conditions are free, while complex implementations may incur extra charges.
These conditions are separate from the plan-price discrepancy described above. Check the missing operational details under What we could not confirm before relying on the setup.
Compare Trackers by Number and Data Rules
In general, compare call-tracking services by supported number types and country coverage, attribution and recording workflows, integrations, number-specific charges, data-retention terms, and support. Ask each provider to explain how its pricing changes with traffic or usage, and request operational details for the configuration you intend to use.
Fit Follows the Analytics Workload
Calltouch’s stated audience of marketers, analysts, and sales teams aligns with buyers assessing call attribution alongside broader marketing and customer-service data. The company says its service supports customer acquisition, website conversion, and analysis of marketing and customer-service data.
The pricing page says Calltouch works in Russia and Belarus. The homepage states that the company has been on the market for more than 14 years. Those descriptions establish the vendor’s stated scope, not whether its call mechanics or operating terms fit a particular workflow. Confirm those details directly before choosing a plan.
What we could not confirm
- Call-tracking numbers: supported types and country-level availability.
- Number charges: per-number pricing and applicable usage fees.
- Call handling: recording availability and routing workflow.
- Attribution details: how call sources are assigned in practice.
- Data retention: periods and deletion or export terms.
- Service operation: onboarding requirements and technical specifications.
- Support terms: response commitments and service-level conditions.
- Plan terms: billing conditions, contract duration, and included usage.
Questions About Calltouch Plans and Setup
Which call-tracking features does Standard list?
The Standard plan lists dynamic and static call tracking with keyword-level detail. Those listed capabilities describe the plan’s call-tracking scope; confirm with Calltouch how they map to the attribution requirements and call workflow your team needs before selecting it.
What does Premium include for callback?
Calltouch lists priority service and callback features in Premium, describing those features as free. Using callback still requires purchasing a technical phone number, and the number required is determined individually with a manager. Ask the provider to clarify the phone-number requirement for your setup.
Which integration routes does Calltouch describe?
Calltouch says its Analytics plan includes advertising-platform and CRM integrations, and that it offers an API for custom-built CRM systems and other needs. Confirm which route supports the systems and data flows involved in your implementation.
How can a customer contact technical support?
The support page offers a technical-support Telegram channel, and says a manager will review a request and respond to the email provided. The page also limits help requests to once per day. Check which contact route applies to your account and issue.
What does the personal-data consent cover?
The consent describes processing names, contact details, interaction information, job titles, and company and website information. It also says information may come from user-provided details, interactions, and data comparisons or combinations, including cookies. Review the consent’s stated scope against the data your organization intends to provide.
How long does the personal-data consent remain valid?
The consent states that it remains valid for 3 years from the date given, unless its stated purpose is achieved earlier or no longer needed. It also describes rights to request access, correction, blocking, or deletion, and to withdraw consent or ask for processing to stop.
Proceed After Reconciling the Plan Terms
Fits if Calltouch’s stated source attribution and analytics scope match the team’s workflow.
Probably not if the buyer needs plan pricing and call mechanics settled before adopting the service.
Main risk is that the homepage lists Standard at 7,450 rubles per month, while the pricing page lists 7,400 ¤ for one month. Reconcile the applicable price with Calltouch and confirm the technical phone-number requirement before proceeding.
Sources
Public pages the facts above were taken from, with the date each was read.
- www.calltouch.ru/aboutchecked
- www.calltouch.ru/pricingchecked
- www.calltouch.ruchecked
- www.calltouch.ru/cdpchecked
- www.calltouch.ru/supportchecked
- www.calltouch.ru/product/target-sms-rassylkachecked
- www.calltouch.ru/agreementchecked
How we put this page together
Editorial team of Affiliate Index. The editors at Affiliate Index wrote this page from the public sources listed above, which were read on 2026-10-31. Nobody tried the service in practice. If a source changes, the page is revised.
Last updated:
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