Trackers
Voluum
Voluum is a hosted cloud platform used through a web panel; Profit lists 1,000,000 included events and 20 active campaigns. The official pricing page also offers a platform preview, while its Terms say refunds are generally not granted. Price records disagree, so a listed subscription amount needs its source and date beside it.
For media buyers comparing hosted operation with self-hosting, the key question is whether the plan’s capacity and terms match the workload.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-29.
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- Logo
Each logo belongs to its owner and appears here only to help identify the service.- Name
- Voluum
- Category
- Trackers
- Official site
- voluum.com
- Facts checked
What does the subscription put together?
Voluum’s homepage and documentation describe its audiences and onboarding paths, while its feature page outlines reporting and team tools, according to sources checked on 2026-10-29.
- Stated audiences: affiliates, agencies, iGaming operators and affiliates, and in-house marketing teams (Voluum homepage, checked 2026-10-29).
- Onboarding paths: affiliates and solo marketers, agencies, ecommerce and in-house marketers (Voluum docs, checked 2026-10-29).
- Reporting: drill-downs, grouped data, visualizations and shared reports (Voluum features page, checked 2026-10-29).
- Workspace and access tools: public and private workspaces with role-based access (Voluum features page, checked 2026-10-29).
Which limits shape the recurring bill?
The official pricing page listed annual-billing plans when checked on 2026-10-29, but third-party records show different snapshots and prices. CostBench’s snapshots conflict with its later record of the same official page; older listings also disagree, so these records do not establish a current third-party price.
- Official pricing page — Profit, $119/mo — checked 2026-10-29.
- CostBench — $119–$1,599/mo, 7 tiers on 9 Oct 2026; $539–$7,999/mo, 5 tiers on 19 Oct 2026.
- KJ Rocker — Profit “from $149/month,” Scale $299, Start-up $499 — 1 May 2026.
- AFFNinja — starter plan at $149/month — updated 7 Sep 2026.
On the official page, Profit lists $119/mo, Scale $299/mo, Start-up $539/mo, Agency $799/mo, Enterprise $1,599/mo, Corporate $3,999/mo and Executive $7,999/mo, all with annual billing. The page lists event allowances from 1,000,000 on Profit to 500,000,000 on Executive; overages apply after the allowance is reached.
The page lists Automizer as a separate add-on, with tiers priced from $0 to $2,380/mo and a charge of 1% of spend above the tier limit. Other named add-ons include Managed Setup, Conversion API postbacks, MCP write access, extra MCP requests and Additional Users. The pricing FAQ says upgrades take effect immediately and cancellation applies at the end of the current cycle; the Terms require written notice at least 60 days before an annual or longer plan ends to avoid auto-renewal. The page itself conflicts on API access: the Profit card lists “Standard API,” while its FAQ says “Basic API access” starts on Start-up.
What does tracking include?
A campaign can be built from a traffic source and an offer, with a lander, affiliate network and flow as optional elements, according to Voluum’s docs. Saved flows can be reused across campaigns, and rules determine which matching visitors follow a path.
Voluum describes weight-based rotation and routing rules for factors including geography, device type, language and returning-visitor status. Its Traffic Distribution AI is described as routing traffic using earnings, conversion or ROI analysis; this is a vendor description, not evidence of results.
The features page lists automatic split testing, cost synchronization, lifetime-value tracking, multi-step funnel tracking, dynamic landing-page content and multiple currencies. Voluum also describes reports with drill-downs and shared links, plus automation rules, notifications, auto-bidding and campaign schedules.
The vendor describes its Anti-Fraud Kit as a bot-detection and analysis tool, and its MCP connector as read-only by default, with separate scopes for write actions. The homepage also claims tracking of 30+ metrics per visit, click and conversion.
How does a click reach a conversion?
The documented setup begins with a traffic source and offer in Voluum, followed by campaign creation and a matching campaign in the traffic source. The buyer then uses the generated Campaign URL for redirect tracking or Direct tracking URL for direct tracking as the traffic source’s destination URL.
To pass a conversion back, add the click-ID token to the offer URL using the parameter name the network expects. Copy Voluum’s postback URL, replace its placeholders with the network’s tokens, add it in the network panel and test it with a valid click ID.
A campaign funnel’s campaign URL, click URL and tracking-pixel URLs must use the same main domain. The docs describe the Dedicated Domain as account-assigned and tracking-only; a Custom Domain is added by the user and selected in campaign settings. For a Custom Domain, the documented setup includes a CNAME record and verification, with SSL optional in the setup guide.
Voluum’s API documentation describes REST-style requests over HTTPS that return JSON, with access keys managed in account security settings. The docs say the session token expires up to 4 hours after the last request, while the rate limit is per minute, undocumented and subject to change.
What should buyers ask about hidden costs?
Before committing, ask the provider to confirm how event overages are handled and which add-ons the planned setup requires. A clear answer should distinguish included features from separately priced services.
Ask how domain and user limits apply to the intended workspace structure, and whether the required data-retention period fits the reporting workflow. Clarify whether the selected plan permits the needed API write actions.
Also confirm the renewal and cancellation dates in writing, including the notice process and the point when a change takes effect. Ask whether setup or migration work is included, separately charged or left to the buyer.
Where could the fee save operating time?
Voluum’s docs provide traffic-source and affiliate-network templates that configure tracking tokens and parameters automatically. The docs state that full integrations are part of Automizer.
Saved flows can be reused across campaigns, while routing rules direct matching visitors along defined paths. Reports offer drill-downs and shared links that do not grant account access. These tools give teams options for reviewing campaign data and sharing reports without handing over account access.
Workspaces can separate clients or verticals, and role-based access supports multi-user accounts. The documentation also offers a Quickstart, campaign creation guides and a test mode that keeps test visits out of reports.
Which terms can cost time or money?
- Event overages remain trackable but incur charges after the plan allowance is reached, so traffic volume affects the bill.
- Voluum’s Terms say refunds are generally not granted; fees are also non-refundable on early termination and downgrades.
- The Terms require written notice at least 60 days before an annual or longer plan ends to avoid auto-renewal. The pricing FAQ says cancellation takes effect at the end of the current cycle, so check both terms before choosing a cancellation date.
- Custom-domain setup involves creating a CNAME record and verifying the domain; Voluum’s docs say DNS propagation for a new domain takes 2–20 hours.
- After a downgrade, custom domains above the plan limit stop receiving traffic from the new billing cycle.
- Each campaign funnel must use one domain across its URLs, and Meta refresh or Double meta refresh redirect modes may not be available on every plan.
- Voluum’s docs say there is no postback throttling feature; the API’s per-minute rate limit is undocumented and subject to change.
Several details are listed under What we could not confirm.
How should hosted and self-hosted compare?
For deployment, Binom’s site describes both self-hosting and a cloud plan, while Keitaro’s homepage emphasizes self-hosting. BeMob lists workspaces, shared reports, bot detection and cookieless tracking for some platforms; RedTrack lists server-side tracking, Conversion API, automation rules and a publisher panel.
Compare hosting responsibility, plan limits, required integrations and migration work against the actual workflow. In general, a hosted model shifts infrastructure operation to the provider, while self-hosting makes server setup and maintenance part of the buyer’s workload.
When does hosted tracking fit the workload?
Hosted operation suits buyers who want web-panel access rather than running the tracker on their own server. The decision also turns on whether the plan’s event, campaign, domain and retention limits fit the expected workload.
Before paying, map expected traffic events, active campaigns, domains and reporting-retention needs to the current plan details. Voluum’s Terms require clients to hold applicable licences and comply with the laws of jurisdictions they target, so check the terms for the intended vertical and markets.
What we could not confirm
- Preview scope: whether it includes every feature
- API access: which plans include it
- MCP support: per-plan limits and availability
- Add-on costs: Anti-Fraud Kit and Traffic Distribution AI pricing
- Corporate and Executive limits: campaign, overage and domain allowances
- Dedicated Domain: whether every plan includes it
What should buyers clarify before paying?
What does the preview include?
The pricing page offers access to a platform preview for 14 days without payment details, according to the page checked on 2026-10-29. The page does not describe the preview as a trial of paid subscription tiers.
What do the refund terms say?
Voluum’s Terms state, “As a rule, Voluum does not grant any refunds.” The Terms also say fees are non-refundable on early termination and downgrades. Read the applicable Terms before paying and confirm how they apply to the intended subscription.
How are event overages handled?
The pricing page says events continue to be tracked after the plan limit is reached, but overage charges apply. Check the included event allowance and overage rate for the selected plan against expected traffic, then ask how the provider reports chargeable events.
What is required to send conversions back?
The docs say to add the network’s expected click-ID parameter to the offer URL, then place Voluum’s postback URL with the network’s matching tokens in the network panel. Test the setup with a valid click ID before relying on conversion reporting.
What should buyers clarify about API and MCP access?
The pricing page’s Profit card lists “Standard API,” while its FAQ says Basic API access starts on Start-up. The page also lists MCP requests by plan, but the API wording conflicts within the page; ask which API permissions and MCP actions apply to the chosen plan.
When does a subscription renew, and how does cancellation work?
The Terms say subscriptions renew monthly and require written notice at least 60 days before an annual or longer plan ends to avoid auto-renewal. The pricing FAQ says cancellation takes effect at the end of the current cycle. Confirm the applicable notice date and cancellation process with the provider.
Pay when the limits fit the workload
Fits if hosted tracking, the plan’s event and campaign capacity, domain allowance, retention period and required add-ons align with the workload. Probably not if the workflow depends on self-hosting or the plan’s limits leave little room for expected activity.
Main risk: event overages, renewal notice requirements and generally non-refundable fees. Map expected events, campaigns, domains, retention and add-ons to the current official terms before paying; this is not financial or legal advice.
Sources
Public pages the facts above were taken from, with the date each was read.
- panel.voluum.com/loginchecked
- voluum.com/pricingchecked
- costbench.com/software/affiliate-software/voluum/price-historychecked
- voluum.comchecked
- doc.voluum.com/?lang=enchecked
- voluum.com/featureschecked
- kjrocker.com/cpa-marketing/voluum-reviewchecked
- voluum.com/?p=197checked
- doc.voluum.com/article/create-a-voluum-campaignchecked
- doc.voluum.com/article/set-flows-and-pathschecked
- voluum.com/traffic-distribution-aichecked
- voluum.com/anti-fraud-kitchecked
- voluum.com/mcpchecked
- doc.voluum.com/article/track-conversions-using-s2s-postback-urlchecked
- doc.voluum.com/article/domainschecked
- doc.voluum.com/en/adding_custom_domain.htmlchecked
- doc.voluum.com/article/voluum-api-docschecked
- doc.voluum.com/article/integrationschecked
- doc.voluum.com/article/redirect-modeschecked
- binom.orgchecked
- keitaro.iochecked
- bemob.comchecked
- redtrack.iochecked
How we put this page together
Editorial team of Affiliate Index. The editors at Affiliate Index wrote this page from the public sources listed above, which were read on 2026-10-29. Nobody tried the service in practice. If a source changes, the page is revised.
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