Lead-Magnet

Advertisers and Webmasters Share the Network

Lead-Magnet describes its network as serving both advertisers and webmasters, with EdTech, FinTech, and HR among its main verticals. That two-sided structure puts publisher payouts alongside advertiser project charges, rather than presenting one set of commercial terms for both roles.

The company says it was founded in 2014 and identifies Semyon Verushkin as its founder and owner. Its own description frames the service as a CPA network for these two groups. Those statements come from the provider’s pages and are not independently verified.

Compare Only Where Network Terms Exist

A useful comparison between networks should start with whether they serve the same verticals and buyer roles. In general, compare the payment models, publisher payout conditions, accepted traffic sources, and advertiser-side charges separately. Tracking documentation matters too: check what data a network expects advertisers to transmit and what its documentation explains about attribution. Without comparable terms from each provider, the decision remains a fit assessment rather than a network-versus-network conclusion.

Choose by Vertical and Advertiser Commitment

Choose the publisher route if the offers you are assessing fall within Lead-Magnet’s stated EdTech, FinTech, or HR focus. The payout schedule is not uniform across those categories: EdTech is listed as weekly, while FinTech and HR are listed as monthly. Those conditions give publishers a concrete basis for checking whether the network’s stated terms fit their cash-flow planning.

Choose the advertiser route if the project’s payment model and operating commitments fit the published terms. The FAQ lists CPL, CPA, and RevShare as the primary advertiser charging models. Advertisers also face a one-time project-placement fee and a monthly support subscription, with amounts varying by tariff and project involvement.

The two routes therefore call for different checks: publishers should focus on vertical and payout conditions, while advertisers should examine charging models, fees, and data duties.

Sub-Tags and Quality Filters Shape Tracking

Lead-Magnet states that webmasters can pass up to 8 tracking sub-tags. For advertisers, the provider describes a quality filter intended to screen untargeted traffic and an anti-fraud system that filters traffic using more than 15 parameters. These are descriptions of the provider’s mechanisms, not independently verified performance findings.

The homepage lists websites, email newsletters, contextual and targeted advertising, mobile traffic, SEO, banners, video traffic, and push notifications as traffic sources.

Advertisers are expected to set up end-to-end data transmission for leads and sales. That requirement is a practical part of the advertiser-side arrangement: the expected data flow should be understood alongside the project’s payment model and tracking documentation.

Project Fees Sit Beside Monthly Support

Advertiser costs include a one-time project-placement fee and a separate monthly support subscription, according to the FAQ checked on 2026-10-31.

• Project placement: 50,000 rubles as a one-time fee, according to the FAQ (checked 2026-10-31).
• Monthly support subscription: 19,500, 29,500, or 39,500 rubles, depending on tariff and project involvement, according to the FAQ (checked 2026-10-31).

The provider recommends testing with 1,000 leads and states a minimum discussion threshold of 700 leads, according to the FAQ checked on 2026-10-31. These thresholds sit alongside the listed charges, so an advertiser assessing a project should account for the provider’s stated test volume and discussion condition.

Publisher terms are separate from those advertiser charges. The FAQ lists weekly EdTech payouts with a 10,000-ruble minimum, and monthly FinTech and HR payouts with a 5,000-ruble minimum. The review can establish those stated conditions, but the supplied facts do not provide a basis for comparing them with another network’s fees or payout schedule.

Role-Specific Details Clarify the Published Scope

The provider’s homepage and FAQ list these role-specific details, checked on 2026-10-31.

• The network lists CPL, CPA, Revshare, SP-offers, and hybrid payment models.
• The homepage names websites, email newsletters, contextual and targeted advertising, mobile traffic, SEO, banners, video traffic, and push notifications as traffic sources.
• The provider says each webmaster receives a personal manager to help with issues.
• The FAQ says the service supports individuals, sole proprietors, and self-employed people.

These details distinguish the stated publisher and advertiser arrangements without establishing how they compare with other networks. Publishers can use the listed models and channels to assess whether the published scope matches their needs; advertisers can check whether their business form is included. The personal-manager provision is specifically described for webmasters.

Fees and Data Duties Narrow the Offer

The advertiser-side terms include charges and operational conditions, according to the FAQ checked on 2026-10-31.

• Project placement carries a one-time fee of 50,000 rubles.
• The provider recommends testing with 1,000 leads and sets a minimum discussion threshold of 700 leads.
• Advertisers are expected to set up end-to-end transmission of lead and sales data.
• Webmaster tracking is capped at up to 8 sub-tags.

The monthly support subscription is a separate advertiser charge, with the applicable tariff depending on project involvement. These conditions make project costs and data transmission central parts of assessing the advertiser route, while the sub-tag ceiling applies to webmasters. Check the missing details listed under What we could not confirm.

Match the Role to Vertical and Terms

Lead-Magnet’s stated verticals are EdTech, FinTech, and HR, and the provider says it serves advertisers and webmasters. Publishers assessing those categories can compare their own cash-flow needs with the different payout schedules listed for EdTech and for FinTech and HR.

For advertisers, the relevant fit question is whether the project’s payment model, charges, and data duties align with the published terms. The provider also lists multiple traffic sources and says it supports individuals and several business forms. Compare those conditions with the requirements of the specific campaign before proceeding.

Questions About Payments and Tracking

How do publisher payouts differ by vertical?

The payout schedule differs by vertical: the provider’s FAQ lists weekly EdTech payouts and monthly payouts for FinTech and HR. The same FAQ gives a separate minimum amount for each schedule, so publishers should check the terms for the vertical relevant to their offer.

Which payment models does Lead-Magnet list?

The provider lists CPL, CPA, Revshare, SP-offers, and hybrid payment models for network arrangements. Its FAQ separately describes CPL, CPA, and RevShare as the primary models used to charge advertiser projects. These are provider-reported terms, not comparative findings.

What advertiser charges does the FAQ describe?

The FAQ lists monthly support subscriptions of 19,500, 29,500, or 39,500 rubles, depending on the tariff and project involvement. The FAQ suggests testing with 1,000 leads and states a minimum discussion threshold of 700 leads.

Can advertisers request a refund of an unspent deposit?

The provider states that advertisers can request a refund of unspent deposit funds. The wording concerns funds remaining from a deposit; it does not describe a refund of project-placement or support charges.

What data transmission does the provider expect from advertisers?

The FAQ states that advertisers are expected to set up end-to-end data transmission for leads and sales.

What support routes does Lead-Magnet describe?

The provider says each webmaster is assigned a personal manager to help with issues. It also lists Telegram accounts for advertiser and partner inquiries. These are the stated support routes; the supplied facts do not describe response times or service levels.

Decide by Role and Published Conditions

Fits if… the relevant choice is whether Lead-Magnet’s stated verticals and role-specific terms match a publisher’s payout needs or an advertiser’s project requirements.

Probably not if… the decision requires comparison against documented terms from neighbouring networks; none are available here for a like-for-like assessment.

Main risk… advertisers should account for the published charges and end-to-end data-transmission expectation, while publishers should distinguish payout conditions by vertical.

Sources

Public pages the facts above were taken from, with the date each was read.

• leadmagnet.ruchecked 2026-10-31
• leadmagnet.ru/faqchecked 2026-10-31
• leadmagnet.ru/aboutchecked 2026-10-31

How we put this page together

Editorial team of Affiliate Index. The editors at Affiliate Index wrote this page from the public sources listed above, which were read on 2026-10-31. Nobody tried the service in practice. If a source changes, the page is revised.

Last updated: 2026-10-31

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